Hello!

My name is Mabel Rodriguez and I’m incredibly grateful to have you here.

 

If you’re reading this, it’s because you’re looking for a bit of change in your life, and if that’s true then you have absolutely come to the right place. Change is most of what I’ve known all my life. I’ll get more into those details later, but so far I can tell you that though we were all genetically engineered to adapt, some of us have a hard time letting go of the past and embracing change. I’m here to help with that.

Here’s the skinny on me:

    • I’m an ambitious woman with a good amount of gumption and I’m not afraid of letting my spark shine.
    • I love to color-coordinate and organize and make things pretty.
    • In 2014, I graduated from Georgetown University with a B.A. in English.
    • Sugar and caffeine are pretty essential parts of my life.
    • Spanish is my first language and I’m fluent in French.
    • My heart lights up when I’m surrounded by empowered, creative thinkers who love to lift others up.
    • I’m obsessed with houseplants, books, and my fur babies.
    • I believe there’s a magical power in giving freely and sharing your heart with the world.

origins

My Story

In 1991 two ambitious Mexican immigrants welcomed a baby girl into the world. They knew from the moment she was born, that they would do everything in their power to help her achieve the American Dream.

And so, it was from a very early age that I was instilled with some pretty big values and some pretty high standards. I quickly began to show promise through my creativity and accelerated learning, thus making my parents proud.

As a young child, I loved to draw and write and create new things. When I reached high school, photography felt like such an exciting new art form for me to explore. And it stuck.

For a little while anyway…

Until it was time to go away for college and show everyone what I was capable of. I was privileged enough to gain admittance to Georgetown University, and once I got there, it was time to set my sights onto more “serious” topics: current events, social justice, persuasive writing, economics, foreign language. But all the while, my heart still yearned for the freedom of artistic play every time I walked past the art building on campus. I managed to feed my creative appetite through writing, but deep down I needed more. 

Fast forward to 2014: I’m a fresh grad and I’m ready for a change of pace. But I’m conflicted–my heart is torn between following the dreams others had laid out for me and following my own spirit.

Oh to be a 20-something millennial…

So, I resisted and I hid. I waited tables for a few years while trying a few different independent paths. I taught grade school for a couple of years, thinking that this was surely the perfect solution.

But in that last year of teaching, I looked around me and I felt lost–trapped inside my own life…a life I had created for myself. What was I doing? And more important–WHY was I doing it? Was I following this path because it was what I truly wanted for myself? Or was I simply on a path I thought would make others proud of me?

Yeah, well you know the answer already, don’t you?

So, I took one of the scariest steps I’ve ever taken in my entire life. I thanked the universe for the opportunity to learn and grow from the experience, and gave my letter of intent. I wasn’t going back to school in 2018.

Look, if you’re reading this now, you might be thinking, “Dang, girl! That was a quick launch!” I don’t know about all that. When you take into consideration how long it took for me to take control of my own life, it doesn’t feel very quick at all. In fact, after the school year ended, I spent most of that summer in a pit of depression. 

Say, whaaaat?

Yeah, depression. Turns out change is hard, EVEN WHEN YOU WANT IT. Thanks to the support of my amazing boyfriend, therapist, and friends, I was able to make it through. And after some soul-searching and vulnerable sharing, I came back to myself.

I picked up my camera and I started grinding gears immediately. I talked to friends and other entrepreneurs. I hired a business coach. I joined networking groups. I built a website. I shot as often as I could.

Let me be CLEAR. This was all VERY uncomfortable, but it was also all necessary. And now, here we are! After a bit of experimentation, I found branding photography, consultation and design to be the perfect marriage of my talents in a market where it is also very relevant.

     

    So, what did I take away from all of this?

    LESSON ONE

    FIND A WAY TO HONOR WHO YOUR SOUL IS CALLING FOR YOU TO BE

    LESSON TWO

    EDUCATE YOURSELF ON ALL OF YOUR OPTIONS THROUGH REAL LIFE EXPERIENCE.
    GIVE IT ALL A TRY.
    AT LEAST ONCE.

    LESSON THREE

    BUILD YOURSELF A SUPPORT SYSTEM. SURROUND YOURSELF WITH PEOPLE WHO WILL LOVE YOU AND ENCOURAGE YOU TO FOLLOW YOUR LIGHT.

    LESSON FOUR

    PUSH BEYOND YOUR COMFORT ZONE. THIS IS WHERE THE MAGIC HAPPENS.

    LESSON FIVE

    DON’T DO IT ALONE.
    FIND THE EXPERTS WHO HAVE WHAT YOU WANT AND ASK THEM FOR ALL THE HELP THEY CAN GIVE YOU.

    What I Do

    CLARIFY
    CREATE
    CONVEY

     

    To wrap it up, here’s what I do.

    I like to keep things simple and organized, and my formula is just that. BUT, it’s not easy. With my guidance and creative eye, we will build a unique authentic brand that speaks to YOUR ideal client in YOUR voice. Doing this alone is not only no fun, but also very difficult to achieve. 

    I wrap it all up for you in an efficiently streamlined process that builds a custom brand portfolio just for you. We discuss your goals, your brand identity, your audience. I design you a mood board and write a storyboard that speaks to your client. We get to enjoy a custom-directed branding session that feels more like fun than it does work. You receive your digital images via an online gallery and then we sit down to arrange your layout delivery.

    So, are you interested?

     

    Let’s chat.

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